Home Selling Guide

Navigating the selling process alone can be an arduous task, which is why it’s important to turn to a professional to ease the burden. Working with an agent saves you tremendous amounts of time, money, and effort. Your Watson agent will help you with every aspect of listing your house, from pricing and marketing to repairs and closing.

Your selling goals are as unique as the house you’re listing, so it’s important to let your agent know what’s most important to you. Do you want to sell your home within a specific timeframe? Not confident about negotiating with buyers and want professional help? Looking for ways to improve your home’s curb appeal but not sure where to start? Determining your goals and communicating them to your agent ensures your home is sold on your terms.

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Your home’s overall condition includes everything from its curb appeal to the foundation it’s built on. That’s a pretty broad spectrum, and it’s not always easy to know what you should prioritize when preparing your home for listing.

Based on their experience, your agent can help you figure out which projects are likely to attract the most potential buyers. Freshening up the property with a fresh coat of paint, new carpet, and small repairs like broken doors or windows is always a good idea. And since most buyers aren’t seeking a fixer-upper, it might be time to address major repairs like a sagging roof or faulty plumbing.

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Now it’s time to get your home on the market. First things first: What’s your asking price? The truth is most sellers won’t be able to assess their home’s value with a truly objective eye. That can lead to an initial listing price that’s too high, which can be devastating for your home’s chances of selling.

Equipped with a deep understanding of local market trends, your Watson agent will be the impartial eye you need. Using a comparative market analysis to track the selling price of similar homes in your neighborhood, your agent will help you determine the true value of your property. Once a range has been determined, you’ll decide on a list price that fits your needs.

Once you’ve settled on a price, your agent will work with you to develop a customized marketing strategy for your home. This can include professional photographs of the property, print materials, property tours, social media promotion, and, of course, the classic “For Sale” sign in the front yard.

Home Value Estimate

In the coming weeks a lot of people will want to see your house. Showings and property tours are a vital part of selling your home. Your agent will arrange a virtual tour or a carefully planned in-person tour according to your and the potential buyer’s personal comfort level. Be sure to keep your home ready for tours as often as possible by de-cluttering and cleaning regularly. Remember: You never know when the right person might request a showing, so it’s best to always be prepared.

As offers start to come in digitally, your Watson agent will be an invaluable partner providing feedback on every offer and helping you decide which ones are worth entertaining. Negotiations are, with rare exception, the most complex part of the selling process. But with your Watson agent’s expertise on your side, you can feel confident you’ll get the best deal possible for your home.

After finalizing the sale with a worthy buyer, you’ll be ready to move into the closing phase. During this stage, a number of contingencies must be met before the deal can be closed. These typically include an independent inspection and appraisal of the property, title insurance purchase, any contractual promises you’ve made to the buyer, and a final walkthrough. Your Watson agent will review the final sales agreement with you to ensure everyone meets their obligations and the transaction can continue smoothly.

Rest assured our closing process can be adjusted to fit with all necessary social distancing and safety guidelines.

Once the deal is closed, your former house will have a new occupant. Congratulations! You’re ready to move on to the next phase of your life. If that involves buying a new home, let your Watson agent help you find your next dream house. Moving out of state? The Watson Relocation Services team is well-versed in the unique aspects of relocation and is ready to assist you in landing on your feet in a new city.

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